Is your hotel chic
(CNN) These days, no fashion house portfolio is complete without a copy bvlgari b zero1 black ceramic ring
hotel or at the very least, a luxuriously designed suite.
Tommy Hilfiger and Karl Lagerfeld are the latest fashion icons to try their hands at hoteling, with Hilfiger recently purchasing Miami's The Raleigh Hotel and Lagerfeld set to open his first branded property in Macau (albeit not until 2017).
They join the ranks of many of the fashion industry's most iconic members, including Bulgari, Armani, Versace, and until recently Missoni (the Hotel Missoni brand, alas, is calling it quits).
"From a designer's perspective, a hotel gives you complete latitude to bring their way of thinking to everything, from the draperies to the textures and colors, that's what you sign up for," says Nikhil Bhalla, vice president of equity research in lodging at FBR Capital Markets.
In many cases, a hotel acts as a sort of large scale designer showroom. Armani Hotels, for instance, are outfitted with furnishings from Armani Home, ball gowns accentuate the dcor at Milan's Maison Moschino, and no suite at Bulgari Hotel is complete without the brand's signature silver.
Diane Von Furstenberg debuted her interiors skills at The Claridge's imitation buy bvlgari ring online
"Hotels are a great way to showcase the design identity of a brand, and to project a lifestyle knock off bvlgari serpenti ring
that goes beyond products," notes Silvio imitation bvlgari rings on sale
Ursini, the executive vice president of Bulgari Hotels Resorts.
Or, as Bhalla puts it, "the handbag experience has extended itself into a lifestyle experience."
Hotel brands are just as eager to align themselves with a fashion brand (even if they don't hand over the reins completely). When they're not tapping big name designers to decorate their suites, hotels are conjuring up fashion led experiences to entice customers, be it a Burberry trench coat loan program or same day delivery from Net a Porter.
It also offers the customers a consistency that they might not otherwise expect from a hotel room.
"When a woman comes to us for a dress, she knows she's going to look gorgeous and glamorous that's what we do. When she stays in our suite, she'll know the same design levels went into making the space," notes James Mischka, half of the design label Badgley Mischka, which designed a 1,700 square foot suite at The Breakers Palm Beach.
Branding a hotel suite with a fashion label also helps it attain an extra level of exclusivity. Bulgari Hotels, for instance, mimics the exclusivity of its design brand by limiting its room count.